Genius Digital Marketing is a diverse, forward-thinking collective of marketers and strategists. They connect customers to brands and vice versa, to drive leads, sales and revenue. Their industry expertise and unique insights allow them to merge data and creativity to provide quantifiable results for their clients.

The visual identity for this project draws inspiration from the renowned Rorschach (inkblot) test, this concept delves into the perspective of a genius to employ innovative and imaginative reasoning in virtually any circumstance. Additionally, this concept features a distinctive mark that resembles a brain, stylized to evoke the essence of an inkblot examination. Utilizing an extended sans serif font, a vibrant palette of colors, and striking graphic elements, this direction beckons our audience to immerse themselves in a unique and experimental ambiance.